Welcome to Dateline Imports P/L

Exceptional hair and beauty expertise

100+ brands. 10,000+ products. 170+ employees. This is the home of the world’s best hair and beauty products for professionals and consumers.

40+ Years of Industry Knowledge

Founded in July 1977, Dateline Imports P/L represents a lifetime of exceptional hair and beauty expertise. Across Australia and New Zealand, Dateline Imports P/L sources leading international and Australian brands for retail and professional distribution. Our focus is on worldwide brands, innovation, new products, exemplary service, dynamic education and a definitive range of hair and beauty products across all price points.

Our Brands

Our market leading brands include:

Silver Bullet
GaMa iQ
Wet Brush
Salon Smart
Tigi Bed Head
999 Premium Pin Company
Keratin Complex
Robert De Soto
Malibu C

Proudly Australian Owned

We’re proud to be 100% Australian owned. The headquarters of Dateline Imports P/L, located in Sydney, includes 17,000 m2 of warehousing, customer service, education and sales administration in addition to our in-house design and graphics, PR, social media, marketing and advertising departments.

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